Service
A website you never have to log into.
A monthly subscription. We build the site for your service business, host it, keep it patched and make the edits you send us. It is put together so you can point ads at it the day you decide to.
Role in the system
Creates and captures demand.
The reality
Built once, left alone — and still the first thing people see.
The site went up years ago and nobody has touched it since. It still describes what the business used to do. On a phone it is slow, and there is nothing obvious to press.
There is no landing page you would be happy to send paid traffic to. Enquiries still come mostly from referrals, and the path from a Google search to a booked call is left to chance.
And the owner is the one expected to fix all of it — hosting, edits, plugins, the form that stopped working — on top of running the business.
What the site has to do
Five jobs, on every page we build.
A brochure does none of these. Each block below is a job the page is built to do, and the reason the structure looks the way it does.
Search engines can read it
Headings that mean something, page titles and descriptions somebody actually wrote, schema where it applies. Plus the local detail search engines look for: what you offer, and the areas you cover.
Turns traffic into enquiries
One clear offer and one obvious next step. An enquiry form, click-to-call, WhatsApp where it suits the business — so nobody has to go hunting for a phone number.
The offer, in plain English
What you do, who it is for, and what happens after they press the button. Arranged around the questions people have before they get in touch.
Reasons to trust you
Your team, your credentials, your reviews where you have them, your process. Enough for a stranger to feel safe making the first call.
Ready for ads
Every page is built as a landing page — one subject, quick to load, wired up so enquiries can be counted. When you decide to run Google Ads or PPC, there is somewhere worth sending the clicks.
What is included
The subscription, line by line.
Everything here is part of the monthly fee. Anything beyond it is priced separately, below.
- One main landing page of up to ten content blocksIncluded
- One language includedIncluded
- HostingIncluded
- SSL certificateIncluded
- Basic securityIncluded
- Basic technical SEO structure: headings, metadata, schema where applicable, local service information, maps and areas where applicableIncluded
- Support for basic content changes — reasonable use and limits are set out in the agreementIncluded
Additional work
More than the main page.
Need more than the main page? Each addition is priced per month and added to your subscription.
- Up to ten additional blocks on an existing page
- +$50 per month
- An additional page of up to ten blocks
- +$75 per month
- Additional languages
- Additional languages are priced separately.
Next step, when you want it
Add ads when you are ready
Once the site is live and you have a month of baseline enquiries to look at, you can connect Google Ads or PPC. The pages are already built for it, and we run the campaigns as a separate service.
Illustrative cases
How the site is put together, by trade.
- Case AIndependent dental clinic
A managed route from Google to a booked first visit
Build a route from a Google search to a booked first visit, and know where each enquiry came from.View case - Case FHome services business
A controlled flow of the right jobs from the right areas
Enquiries from the areas the business wants and for the jobs it wants, so the diary is less at the mercy of referrals.View case - Case CImmigration law firm, multilingual
Making languages the advantage, one visa route at a time
Turn multilingual capability into a competitive advantage and attract qualified enquiries by visa category.View case - Case DAccountancy and tax practice
Built for the clients who stay
Attract businesses that want an accountant on an ongoing basis.View case
Questions
Ownership, cancellation and changes.
Who owns the website?
The website is part of your subscription: it is built, hosted and maintained by HOW Digital for as long as the subscription is active. What happens on cancellation is set out in the Terms, which you see before you sign up. The content — your text, your photos, your reviews — is yours.
Can I cancel?
Yes. Rolling monthly, no long-term contract. The notice period and what happens on cancellation are set out in the Terms, which you see before you sign up. Optional longer-term contract available when you bundle three or more services.
How do content changes work?
Send us the change — new prices, a new service, a team change, a seasonal offer — and we make it. Basic changes are included; reasonable-use limits are in the agreement, and larger additions are priced as extra blocks or pages.
I need more than one page — how does that work?
Additional pages and blocks are added to the monthly fee — see Additional work above. Each extra page is up to ten blocks, built to the same standard as the main page.
Can the site be in more than one language?
One language is included. Additional languages are priced separately. Each language version gets its own pages with their own structure — we do not run the English through a translator and call it done.
Pricing
One monthly fee, and what moves it.
- Website Subscription
- $99per month
- Up to ten additional blocks on an existing page
- +$50 per month
- An additional page of up to ten blocks
- +$75 per month
- Additional languages
- Additional languages are priced separately.
Rolling monthly, no long-term contract. Optional longer-term contract available when you bundle three or more services.
- Included while active
- Monthly, not one-off
- Cancellation per Terms
The website is included for as long as your subscription is active. What happens if you cancel is set out in your agreement and the Terms. The price shown is the monthly cost of the plan, not a one-off development fee.
Check availability
What the business does, and where.
We reply with the page we would build first, what it costs in your currency and when we could start — or pick a time and talk it through.