Industries
Built for service businesses.
The three stages are the same wherever you are: get found, turn interest into an enquiry, answer it properly. What changes is the pages, the campaigns and the rules the assistant follows. All four services apply to the first group below. For the second, a managed website and paid search usually do most of the work.
Core segments
Where all four services apply, calls included.
Website, ads, AI Receptionist and ongoing support.
Dentists and dental clinics
general and family dentistry · cosmetic dentistry · orthodontics and aligners · implants · emergency dental care
The website gives a new patient somewhere to book. The assistant picks up the phone while the front desk is busy with the room.
Cosmetic and aesthetic clinics
injectables · skin treatments · body treatments · laser clinics
Pages arranged around the concern someone walked in with, so a consultation request arrives half-qualified already.
Law firms
immigration · family law · personal injury · criminal defence · conveyancing and property law
A landing page per category, intake that collects the facts up front, and a first point of contact who speaks the caller’s language. Never legal advice.
Accountants and tax advisers
sole trader accounts · limited company accounts · tax returns and planning · bookkeeping and payroll
Packages spelled out on the page, so the people who get in touch are already after an ongoing relationship.
Financial advisers
independent financial advice · pensions and retirement planning · mortgage advice · protection
The page explains how advice works, states the fees and the regulatory position, and lets the form filter for fit before anyone books a call.
Home services
plumbers · electricians · HVAC and heating engineers · boiler specialists · roofers · builders and carpenters · locksmiths · cleaning companies · pest control · landscapers
One landing page that covers the trade, campaigns for the areas you actually work in, and a Google profile that says the same thing as the site.
Education and training
driving schools · tutors and tutoring centres · language schools · online academies · exam preparation · music schools · skills training, coaching and certification providers
A page for each course a learner can book, with the start dates on it and a form that takes a place on one.
Website + Google Ads
Where the website and paid search do most of the work.
A managed website and paid search first; other services where they fit.
Beauty and wellbeing
beauty salons · barbershops · nail salons · spas · massage therapists
Services, prices and a way to book, kept current for you, with the local search groundwork underneath.
Closest model: the aesthetic clinic case — treatment pages and a booking path.
Health practices
physiotherapy · chiropractic · private clinics · dermatology · mental health practices · nutritionists
Conditions, practitioners, what happens at a first visit — the things people read before they pick up the phone.
Closest model: the dental clinic case — a clinic booking path from search.
Automotive
car repair garages · tyre centres · detailing · mobile mechanics · towing
Short local pages built around the job someone needs doing, with the phone number one tap away.
Closest model: the home services case — local jobs from the right areas.
Professional and B2B services
IT support and MSPs · consultants · recruitment firms · architects · engineers · print and signage companies
Scope and packages written down, and an enquiry form that asks enough to tell a real prospect from someone browsing.
Closest model: the accountancy case — pages organised by package, for clients who stay.
Hospitality and events
hospitality · events · caterers · photographers · videographers · wedding and event planners
Dates, packages and availability on the page, and an enquiry form that opens with when.
Closest model: the training provider case — bookable dates and packages.
Other local services
pet groomers · vets · removal firms · storage providers · courier services
A managed local site: what you do, where you do it, and one obvious way to get hold of you.
Closest model: the home services case — local enquiries by area and job type.
Ecommerce
Brands that sell online.
Ads & Growth for brands that sell online.
Ecommerce brands
small Shopify brands · established brands launching product lines
Paid acquisition and launches judged on what is left after product and ad costs, inside a structure you can run again.
Check availability
Not sure which one you are?
Most service businesses sit between two of these. Tell us what the business does and we will say which parts apply and in what order — or look through the cases first.