Supporting service
Found where people look first.
Google Business Profile, local search foundations and a reviews process — the supporting layer that helps your website and ads work in the areas you serve.
Role in the system
Supporting layer. Helps the website and ads work in local search.
The reality
A half-filled profile is the version of you people see first.
The profile was claimed once. The categories are approximate, the services are not listed, the photos are from a phone three years ago, and the last review went unanswered.
Meanwhile the website says one thing and the profile says another — different hours, a different phone number, a different list of areas. Search engines notice; so do customers.
How local search works
Local search, in plain English
When someone searches for a plumber, a dentist or a solicitor near them, Google usually shows a map with a handful of businesses before it shows any websites. Those listings come from Google Business Profile — the free profile Google keeps for your business.
Whether you appear there, and for which searches, depends on how complete and consistent the profile is: categories, services, areas, opening hours, photos, reviews, and whether it links to a website that says the same things.
Local Presence is the work of getting that right and keeping it right. It supports the website and the ads; it does not replace either.
The parts we work on
The profile, field by field.
This is the record Google shows before it shows any website. We keep every field of it filled in, current and saying the same thing as your site.
- Categories
- Primary and secondary categories matched to what you actually do.
- Services
- Listed individually, with descriptions that match the website.
- Areas
- The districts and towns you cover, stated consistently across the profile and the site.
- Photos
- Real photos of your team, premises and work, added over time.
- Reviews
- A simple process for asking, and replies to what comes in.
- Website connection
- Profile and site pointing at each other and saying the same things.
- Structure
- Name, address and phone number consistent everywhere they appear.
Timing
What to expect, honestly
Profile changes take days to be reviewed by Google. Visibility in local results moves over weeks and months, and depends on your competitors, your reviews and your area as much as on the work we do.
We do not promise positions, map placements or a number of calls. We show you what changed in the profile each month and what the profile’s own statistics report.
Local Presence is offered alongside the Website Subscription and inside home services and clinic work, rather than as a stand-alone project.
Where it fits
Inside other work, not instead of it.
- Case FHome services business
A controlled flow of the right jobs from the right areas
Enquiries from the areas the business wants and for the jobs it wants, so the diary is less at the mercy of referrals.View case - Case HDental clinic
The phone gets answered while the front desk looks after the room
Handle the existing flow of calls without pulling the front desk away from patients in the clinic.View case
Questions
SEO, reviews and the website.
Is this the same as SEO?
It is the local part of it: the profile, the map listing and the local signals. Wider content and link work is scoped separately when it makes sense for the business.
Can you get me reviews?
We set up a way of asking and a way of replying. The reviews themselves come from your customers; we never write or buy them.
Do I need a website for this to work?
The profile works better when it links to a site that says the same things. If you are on the Website Subscription, the two are kept in step as part of the work.
Pricing
Scoped with the work it supports.
- Local Presence
- On requestscoped alongside your other work
- A supporting layer, scoped alongside your website or ads work. Pricing on request.
Rolling monthly, no long-term contract. Optional longer-term contract available when you bundle three or more services.
Check availability
Where your customers look for you.
Send the business name and the areas you cover. We look at the profile as it stands, say what we would change first and what it would sit alongside.