Case G · Website + Ads — Education & Training
Forward bookings for specific courses
Education and training provider
Client preferred to stay anonymous.
Forward bookings for specific courses and programmes, with online-friendly delivery that can scale.
Starting point
A training provider — think driving school, language school, tutoring centre or certification course — with a good reputation and a website organised around the organisation, where the courses should have been. Enquiries asked what was available and when; the answer lived in someone’s inbox.
Business task
Take forward bookings for named courses and programmes, and present online-friendly delivery so the provider can grow beyond one location.
Solution
What we would build, module by module.
- 01Course- and package-centric landing pages: one page per thing a learner can book.
- 02Course types, availability, what the course covers at each stage, and reviews from past learners.
- 03Lead forms with start date, experience level and course type, so the reply can offer a place on a course.
- 04Optional Google Ads for package-specific demand.
Outcomes
What changes in how the business runs.
Directional, not measured: this is what the setup makes possible, described without figures we cannot stand behind.
- Bookings requested for a specific course and start date.
- Availability published on the page, so it stops living in somebody’s inbox.
- Online delivery presented as an option from the first visit.
- A page per course that can carry its own campaign.
Services used
Industry
Check availability
Is this close to your situation?
We reply with what we would do first, what it costs and when we could start — or pick a time and talk it through with one of us.
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This case study is illustrative. Actual results depend on your market, budget, offer, operational capacity and other factors outside our control.